Responsive image

M.A - E.M.A. - Academics

MA (Entertainment, Media and Advertising)


Eligibility

A candidate for being eligible for admission to the MAEMA Program must be a graduate from any stream from recognised University. 


Duration of the Program

The program is a full-time program where a student is required to attend lectures and participate in various activities in campus. The duration of the program shall be 4 semesters spread over in 2 years.


Program Details

MAEMA program is a 2-year Post Graduate Media program affiliated to the University of Mumbai. The MAEMA program is crafted to prepare students for success in the ever-evolving media industry. It combines strong theoretical learning with practical, hands-on training, so students don’t just learn concepts—they apply them in real-world settings. Throughout the course, students explore a wide range of media fields, including advertising, journalism, filmmaking, television production, digital platforms, and public relations. By working on real projects and case studies, they develop valuable skills like storytelling, content creation, media business etc.


Courses Under NEP



MAEMA- Semester I (NEP)

MAEMA- Semester II (NEP)

Sr. No

Course Codes

Courses

Credits

Course Codes

Courses

Credits

1

MEMAMJPRT500

Overview - Print, Radio, TV & Advertisement

4

MEMAMJMM550

Media Marketing

4

2

MEMAMJFNF501

Films-Fiction and Non-Fiction

4

MEMAMJMF551

Media Finance and Accounting

4

3

MEMAMJMC502

Media Communication Theories

4

MEMAMJML552

Media Laws, Ethics and Social Responsibility

4

4

MEMAMJBGA503

Business of Gaming and Animation

2

MEMAMJEI553

Entrepreneurship and Innovation

2

5

MEMAEMM504

Media Management

4

MEMAESM554

Sports Management

4

6

MEMARM505

Research Methodology

4

MEMARMFW555

Field Work

4

 

Total

22

Total

22








 

MAEMA- Semester III (NEP)

MAEMA- Semester IV (NEP)

Sr. No

Course Codes

Courses

Credits

Course Codes

Courses

Credits

1

MEMAMJAA600

Advertising Agency Structure & Management

4

MEMAMJBP650

Business Plan and Negotiation Skills

4

2

MEMAMJAP601

Account Planning & Media Business 

4

MEMAMJMP651

Media Project Management 

4

3

MEMAMJNM602

An Orientation to New Media Technologies

4

MEMAMJDA652

Documentary and Ad Film Making

4

4

MEMAMJFD603

Film Distribution and Marketing

2

MEMAMJRPP653

Research Project

6

5

MEMARPP604

Research Project

4

MEMAEFP654

Film Production & Content pipeline

4

6

MEMAETR605

Television & Radio Production Programming

4

MEMAMJBP650

Business Plan and Negotiation Skills

4

 

Total

22

Total

22









Scheme of Evaluation

Theory: 60 marks – Semester End Written Exam

                40 marks – Continuous Evaluation (Projects/Assignments/Practical)


Social Outreach Program

LGBTQIA+ Awareness and Support Parade in campus, E-Waste Collection and Management, Media Literacy

 

Highlights of the Department

Cortokino:

An International Short Film Festival that helps learners to explore their talents in various fields like Administration, Public Relations, Anchoring, Media, Production, Post Production, Celebrity Management etc.

You Tube- https://www.youtube.com/@cortokino-unleashingglobal5861 

Instagram- https://www.instagram.com/cortokino_


Each One, Employ One:

Alumni working in the industry inform the current learners about the career opportunities and openings in the industry.


Industrial Visit & Field Visits

for Practical Learning


Regular participation of learners

in various Cultural Competitions, Academic, Sports, and Research.