Department of B.Com (Digital Business) - Activities

B.Com. (Digital Business) Program was introduced from the Academic Year 2022-2023 with its curriculum designed to provide insights into modern businesses and to convert business ideas into startup ventures with the help of digital platforms. The Program allows participants to learn about emerging technologies and leverage it to design, build, and manage Digital Businesses. The curriculum provides an excellent opportunity to learn practical aspects of Digital Business through Internships and Projects with the help of Industry Experts thereby enriching the overall learning experience.

Masterclass Session on “Mastering Performance Marketing Beyond Search and Social: Unlocking the Power of Open Web” for 51 T.Y.B.Com. (Digital Business) learners was organised on 5th July, 2025. Resource Person Mr. Pranay Mohan, Senior Account Manager, Taboola Inc., Mumbai explained the dynamics of performance marketing evolve past native ads to deliver results at scale beyond search and social. This session provided practical insights to the learners on smarter targeting and powerful AI tools making this as a game changer for digital advertising in today’s competitive digital environment. Mr. Pranay Mohan introduced the participants to native advertising and explained how it differs from traditional banner ads by blending seamlessly with website content to enhance user engagement. The role of AI and Machine Learning in personalizing content recommendations was discussed, demonstrating how Taboola delivers relevant ads based on user behaviour. Mr. Mohan explained the strategic difference between advertising within walled gardens and leveraging the open web, highlighting the latter’s advantages in reach and flexibility. He gave a comprehensive explanation of Performance Marketing and Programmatic Advertising by providing real-world examples and concluded the session by sharing practical career advice from his own journey and encouraged the learners to explore diverse industry roles.

Marketing Masterclass Session on “From Clicks to Conversions- The Art of Digital Media Planning” was conducted on 23rd August, 2025 for S.Y.B.Com. and T.Y.B.Com. (Digital Business) learners. The masterclass provided the learners with a robust framework for strategic campaign planning and practical aspects of budget allocation, audience segmentation, and setting realistic key performance indicators and digital marketing metrics. The Resource Person Ms. Ruksana Shaikh, Account Controller, Digital Media, Madison World, Mumbai delved into the art of digital engagement to unravel the intricacies of turning clicks into meaningful conversions, exploring the strategies, tactics, and psychological nuances that lie at the heart of mastering the art of digital engagement. A total of 58 learners attended the Masterclass Session and gained a strategic understanding of creating a digital media plan, and differentiating between traffic-based metrics and business goals and mapping digital channels to the marketing funnel.

As a part of its student engagement initiative, the Department organised a Debate Competition on 26th August, 2025 with an enthusiastic participation of 64 F.Y., S.Y. and T.Y.B.Com. (Digital Business) learners who actively engaged in a spirited, well-researched academic and cultural discourse. This competition aimed to expand the participants’ holistic learning on the Indian Knowledge System (IKS) encompassing an array of traditional knowledge spanning science, medicine, mathematics, rooted in ancient texts fostering National Integration. The debate topics were designed to foster critical thinking on the role of IKS in contemporary India which included “Teaching Regional Languages along with Sanskrit Language strengthens India’s Unity”, “Traditional Indian Sciences like Ayurveda, Mathematics, Vastu, Astronomy etc. serves as unifying forces for Modern India”, and “Indian Knowledge Systems are compatible with modern democracy thereby strengthening National Integration.” The competition successfully promoted holistic learning by encouraging learners to connect traditional knowledge with modern societal frameworks. It provided a valuable platform for the participants to critically analyse and articulate complex views on how IKS can strengthen national integration.

Winners of the Debate Competition:

1st: Gideon Patanwala [F.Y.B.Com. (Digital Business)- 2518863]

2nd: Siddique Godhrawala [S.Y.B.Com. (Digital Business)]- 16316 and Daksh Joshi [S.Y.B.Com. (Digital Business)- 16328]

3rd: Sweta Vishwakarma [F.Y.B.Com. (Digital Business)- 2518809]

The Department organised a Digital Poster Making Competition as a part of its student engagement initiative for 30 F.Y., S.Y. and T.Y.B.Com. (Digital Business) learners on 1st September, 2025 to foster awareness and sensitivity towards gender roles and gender disparity. The Theme for the Digital Poster Making Competition was “Gender Roles and Gender Disparity” which was curated to provide a creative digital platform for the learners to explore a significant social theme. This competition aimed to encourage the participant’s creativity, critical thinking skills, and social awareness while promoting their communication skills covering topics from gender equality and stereotyping to gender identity. The competition provided a powerful medium for the participants to articulate their understanding of gender issues. The submitted posters were thoughtful and diverse, showcasing a high degree of creativity and sensitivity to the topic.

Winners of the Digital Poster Making Competition:

1st: Smith Singh [T.Y.B.Com. (Digital Business)- 14133]

2nd: Khushi Chokshi [(S.Y.B.Com. (Digital Business)- 16303]

3rd: Komal Arora [F.Y.B.Com. (Digital Business)- 2518869]

The Department organised a Guest Lecture on “Customer Happiness @ The Souled Store” under its industry connect initiative for the T.Y.B.Com. (Digital Business) learners on 13th September, 2025 providing an exclusive case study on one of India’s most popular Direct-to-Consumer (D2C) brands. Esteemed Resource Person Mr. Ajay Lulla, Senior Vice President- Customer Experience, The Souled Store, Mumbai explained how they use their consistent brand voice to build an emotional connection with their audience, turning customers into advocates. He highlighted how The Souled Store leverages brand voice, community engagement, and a seamless operational backend to create a loyal customer base. Mr. Lulla provided practical insights to the learners in the domain of Brand Management, Customer Experience and Digital Business enabling to bridge the gap between academic learning and industry practice. A total of 38 Learners attended the guest lecture which offered invaluable lessons for D2C brand building and sustainable growth.

The Department committed to promoting environmental consciousness and community participation in its cleanliness initiative, organised a Beach Clean-Up drive at Juhu Beach, Mumbai on 13th September, 2025 for the F.Y.B.Com. (Digital Business) learners. A total of 23 learners actively participated in this cleanliness drive to restore and protect the beaches and make a positive impact on the environment. This hands-on experience served as a powerful, practical lesson in civic duty, teamwork, and environmental stewardship, reinforcing TCSC’s commitment towards developing socially responsible graduates. This activity was undertaken under TCSC’s CARRE (Connecting All to Respect and Recreate Environment) initiative.

“LinkedIn and Resume Building Session” for 41 S.Y.B.Com. (Digital Business) learners was conducted on 25th September, 2025 led by industry expert Ms. Ranjan Upadhyay, Director - UG Programs, Indian Institute of Digital Education (IIDE), Mumbai. The resume building session focused on equipping the learners with practical actionable strategies to create industry-standard resumes and build compelling All-Star LinkedIn profiles. The LinkedIn session covered every aspect of profile optimisation, right from crafting a professional headline and summary to strategically building a network and gathering recommendations. The speaker provided clear do's and don'ts to the participants for creating a profile that attracts recruiters on this global professional networking platform.

Digital Marketing Masterclass on “The Art of Creative Thinking and Copywriting for the Digital Age” was conducted by Mr. Divyank Jain, Partner @ The Wise Idiot, Mumbai on 13th December, 2025 for S.Y.B.Com. (Digital Business) learners. The Masterclass provided learners with practical insights into creative ideation, copywriting, and industry expectations. The session covered observation techniques, idea-generation frameworks, brand mindset, career preparation strategies, and the effective use of AI tools in creative workflows. The session was interactive and informative, helping 42 participating learners understand real-world creative processes and strengthen their storytelling, marketing, and professional skills. Overall, the masterclass successfully enhanced students’ creative thinking abilities and supported their academic and career development.

Flea Mania 3.0 was a student-led flea market organized at the Indian Institute of Digital Education, Andheri, Mumbai on 20th December, 2025 to promote creativity, entrepreneurship, and experiential learning among the learners. A total of 138 F.Y., S.Y. and T.Y.B.Com. (Digital Business) learners actively participated in planning, organizing, and managing stalls, demonstrating teamwork, leadership, and communication skills. The event provided a practical platform where participants showcased their products, developed business ideas, and applied real-world marketing and sales strategies in a dynamic environment. The event facilitated meaningful interaction between participants and visitors, allowing learners to gain hands-on experience in branding, promotion, customer interaction, and event execution fostering skill development, innovation and an entrepreneurial mindset.

The Department organised a Masterclass on “Crack Google- Straight from the Googler!” on 17th January, 2026 for S.Y. and T.Y.B.Com. (Digital Business) learners. Resource Person Mr. Arun Konar, Strategic Partner Manager, YouTube at Google, Mumbai provided 96 participants with industry insights into digital marketing trends, Google’s collaboration with advertising agencies, and career opportunities within the digital ecosystem. The session covered the future of digital marketing including AI, automation, and data-driven strategies, along with guidance on career pathways, required skills, and interview preparation guidance for roles in companies like Google.

Two days Masterclass Session on “Display and Video Marketing: Practical Skills” was conducted on 22nd January, 2026 and 23nd January, 2026 to introduce 47 S.Y.B.Com. learners to the fundamentals of creating effective video content. Resource Person Mr. Sean Andrade, Social Media Marketing Consultant, AyeMinds Projects, Mumbai covered essential aspects of video marketing, including defining the purpose of a video (educate, engage, or convert), selecting the right niche based on interest and audience demand, and adopting a target-audience-first approach. Participants learned about technical considerations such as video orientation, recommended dimensions for different platforms, lighting, framing, and maintaining stability for professional-quality videos. The speaker emphasized the importance of strong hooks in the first few seconds, structured storytelling, and maintaining consistency over perfection. Practical examples and live demonstrations helped students understand content formats, shooting techniques, and common mistakes to avoid while gaining valuable insights into creating impactful video content and developing effective digital marketing strategies.

Masterclass on “Brand Activation to Scalable Growth” with Meta Platforms for F.Y.B.Com. (Digital Business) learners was organised on 22nd January, 2026 as an interactive and engaging session focused on understanding branding through real-life examples and discussions. The Resource Person Mr. Sunny Kumar, Social Media Marketing Manager, Spring Ideas and Communication, Mumbai encouraged the participants to develop practical thinking and provided insights into brand positioning, digital marketing, and consumer psychology. A total of 63 learners explored the difference between a brand and a startup, analysed various brands, and learned how Instagram ads and influencer marketing impacts consumer behaviour.

Two days Masterclass on “E-Commerce Management” was conducted on 18th February, 2026 and 19th February, 2026 for T.Y.B.Com. (Digital Business) learners. The session led by Mr. Deuben Alvares, E-Commerce Marketing Manager, Hindustan Unilever, Mumbai highlighted important marketing and technical aspects, digital marketing techniques, and optimisation of product listings in the e-commerce journey. The two-days masterclass focused on key aspects of e-commerce management, paid advertising strategies, website optimization, supply chain coordination, and data analytics. The speaker shared valuable industry insights, practical implementation of the E-Commerce ecosystem, and actionable strategies that helped 48 learners understand the dynamics of managing brands across online platforms.

Content Creation Online Masterclass on the theme “Create Content that Goes Viral” was conducted by Mr. Vir Saini, Founder, CEO and Creative Director, PinkSauce Studios, Mumbai on 21st February, 2026 for F.Y., S.Y. and T.Y.B.Com. (Digital Business) learners. Mr. Saini emphasised on understanding the psychology behind viral and conversion-driven content. Participants were introduced to frameworks for creating scroll-stopping hooks, structuring engaging short videos, and building relatable storytelling formats. The speaker also highlighted the importance of consistency, niche clarity, trend analysis, and strong call-to-action strategies in driving engagement and growth. Key performance metrics such as watch time, retention rate, engagement rate, and shareability were discussed to help 96 participating learners to evaluate content effectiveness. Overall, the masterclass provided the learners with the industry blueprint for crafting impactful, audience-focused, and potentially viral digital content.

Students’ Achievements:

Daksh Joshi [S.Y.B.Com. (Digital Business)- 16328] has participated and presented a Research Project titled “BiasBlock: An Analytical Framework for Minimising Human Bias in Digital Hiring Practices” in Humanities, Languages and Fine Arts Category and UG level at 20th Aavishkar: Inter-Collegiate/ Institute/ Department Research Convention (Zonal Round) organized by the Department of Students’ Development, University of Mumbai at Bhanumati Kishandas Shroff College of Arts and Maganlal Hargovinddas Shroff College of Commerce (Autonomous), Kandivali, Mumbai on 5th December, 2025 for Zone III (Mumbai III). 

Tanish Waghmare [S.Y.B.Com. (Digital Business)- 16342], Sahil Chaurasiya [S.Y.B.Com. (Digital Business)- 16336] has participated and presented a Research Project titled “More Than a Game: Investigating Personal and Cognitive Growth in Competitive Esports” in Humanities, Languages and Fine Arts Category and UG level at 20th Aavishkar: Inter-Collegiate/ Institute/ Department Research Convention (Zonal Round) organized by the Department of Students’ Development, University of Mumbai at Bhanumati Kishandas Shroff College of Arts and Maganlal Hargovinddas Shroff College of Commerce (Autonomous), Kandivali, Mumbai on 5th December, 2025 for Zone III (Mumbai III). 

Smith Singh [T.Y.B.Com. (Digital Business)- 14133] received the NIEM 2026 Event Manager of the Year Award (Season 25) from NIEM The Institute of Event Management LLP.

Jatin Patel [T.Y.B.Com. (Digital Business)- 14155] received the NIEM 2026 Event Manager of the Year Award (Season 25) from NIEM The Institute of Event Management LLP.