60 Learners
A candidate for being eligible for admission to the Three-Year Degree Course leading to the Bachelor of Commerce (Digital Business) must have passed the Higher Secondary School Certificate (Std. XII) Examination conducted by the different divisional boards of the Maharashtra State Board of Secondary and Higher Secondary Education
OR
Must have passed the Higher Secondary School Certificate (Std. XII) Examination with vocational subjects/minimum competency based vocational course conducted by the different divisional boards of the Maharashtra State Board of Secondary and Higher Secondary Education
OR
Must have passed an Examination of another University or Body recognized as equivalent to Higher Secondary School Certificate (Std. XII) Examination Student from other University or Board of Secondary or Intermediate Education or any other Statutory examining body should refer to University Ordinance (O. 111).
The course shall be a full-time course. The duration of the course shall be six semesters spread over in 3 years.
60:40 Pattern
Internal Evaluation : 40 Marks
External Evaluation : 60 Marks
To prepare students for Digital Businesses through
To be implemented from Academic Year - 2022-2023
First Year
| Course Code | Semester 1 | Credits | Course Code | Semester 2 | Credits |
| 1 | Elective Courses (EC) | 1 | Elective Courses (EC) | ||
| i | Marketing Fundamentals | 3 | i | Website Planning & Development | 3 |
| ii | Digital Marketing Landscape | 3 | ii | Google Ads | 3 |
| iii | Computer Science Fundamentals | 3 | iii | SEO & Blogging | 3 |
| 2 | Ability Enhancement Courses (AEC) | 2 | Ability Enhancement Courses (AEC) | ||
| iv | Digital Business Tools & Techniques | 3 | iv | Commercial Designing | 3 |
| 3 | Skill Enhancement Courses (SEC) | 3 | Skill Enhancement Courses (SEC) | ||
| v | Foundation Course - I (Environmental Studies) | 2 | v | Foundation Course - II (Human Rights) | 2 |
| 4 | Core Courses (CC) | 4 | Core Courses (CC) | ||
| vi | Principles of Management | 3 | vi | Human Resource Management | 3 |
| vii | Business Maths & Statistics | 3 | vii | Entrepreneurial Management | 3 |
| Total Credits | 20 | Total Credits | 20 |
To be implemented from Academic Year - 2023-2024
Second Year
| Course code | Semester III | Credits | Course code | Semester IV | Credits |
| 1 | Elective Courses (EC) | 1 | Elective Courses (EC) | ||
| i | Content Strategy & Campaign Planning | 3 | i | Display & Video Marketing | 3 |
| ii | Social Media Management | 3 | ii | E-commerce Management & Marketing | 3 |
| iii | Digital Advertising | 3 | iii | Influencer & Email Marketing | 3 |
| 2 | Ability Enhancement Courses (AEC) | 2 | Ability Enhancement Courses (AEC) | ||
| iv | Reputation Management & Social Listening | 3 | iv | Creative Writing for Digital Media | 3 |
| 3 | Skill Enhancement Courses (SEC) | 3 | Skill Enhancement Courses (SEC) | ||
| v | Project I | 2 | v | Project II | 2 |
| 4 | Core Courses (CC) | 4 | Core Courses (CC) | ||
| vi | Financial Accounting | 3 | vi | Management Accounting | 3 |
| vii | Business Economics | 3 | vii | Brand Management | 3 |
| Total Credits | 20 | Total Credits | 20 |
To be implemented from Academic Year - 2024-2025
Third Year
| Course Code | Semester V | Credits | Course Code | Sememster VI | Credits |
| 1 | Elective Courses (EC) | 1 | Elective Courses (EC) | ||
| i | Media Planning & Management | 3 | i | Design Thinking (UX & UI) | 3 |
| ii | Customer Relationship Management | 3 | ii | Future Marketing Trends (AI & ML) | 3 |
| iii | Web & Social Media Analytics | 3 | iii | Integrated Marketing Strategies | 3 |
| iv | Corporate Communication & Etiquettes | 3 | iv | Principles of Data Science | 3 |
| 2 | Core Courses (CC) | 2 | Core Courses (CC) | ||
| v | Project III | 4 | v | Capstone Project | 4 |
| vi | Taxation | 4 | vi | Business Ethics & Law | 4 |
| Total Credits | 20 | Total Credits | 20 |