BA MMC - Academics

(Previously BMM)

Eligibility

A candidate for being eligible for admission to the BAMMC Program must have passed the H.S.C (XII Std.) examination of Secondary Education or any examination recognized as equivalent thereto.

Duration of the Program

The program is a full-time program where a student is required to attend lectures and participate in various activities in campus. As per New Education Policy, the duration of the program shall 6/8 semesters spread over in 3/4 years. 

Program Details

BAMMC program is a 3 / 4-year Undergraduate Media program affiliated to the University of Mumbai. Our (BAMMC) program is designed to equip students with the skills and knowledge required to thrive in the dynamic media industry. Through a unique blend of theoretical foundations and practical training, students gain firsthand experience in various aspects of media, including advertising, journalism, film, television, digital media, and public relations.

Our Interactive teaching methods include projects, presentations, and case-study analysis. There are multiple field projects, industrial visits, and guest lectures by industry experts. Our focus is on soft skills development, including communication, teamwork, and problem-solving. The career is shaped through internships with top media companies, providing valuable industry experience. Our BAMMC program prepares students for exciting careers in the media industry, with a focus on creativity, innovation, and industry relevance. The program also aims to imbibe the spirit of entrepreneurship among young minds. They can also opt for careers as freelance Photographers, Cinematographers, Copywriters, Content Creators, Graphic Designers, Writers etc.

Courses Under NEP

Scheme of Evaluation

First & Second Year

    Theory: 60 marks – Semester End Written Exam

                  40 marks – Continuous Evaluation (Projects/Assignments/Practical)

Third Year

    Theory: 75 marks  – Semester End Written Exam

                  25 marks  – Continuous Evaluation (Projects/Assignments/Practical)

Project Work 

Best Practices

First Year Learning – Task Master, Face the Camera, Role play, Anchoring, Debates, Photography Project

TCBMM Diaries (Blog of the College- https://tcbmmdiaries.blogspot.com/ )

Second Year Learning –Film-making Assignment, Ad film making, Journalistic Writings, Graphic Designing

Third Year learning –On Job Training, Documentary Making, Managerial positions in CortoKino (International Short Film Festival)

Social Outreach Program

LGBTQIA+ Awareness and Support Parade in campus, E-Waste Collection and Management, Media Literacy

Highlights of the Department

Cortokino:

An International Short Film Festival that helps learners to explore their talents in various fields like Administration, Public Relations, Anchoring, Media, Production, Post Production, Celebrity Management etc.

You Tube- https://www.youtube.com/@cortokino-unleashingglobal5861 

Instagram- https://www.instagram.com/cortokino_

Each One, Employ One:

Alumni working in the industry inform the current learners about the career opportunities and openings in the industry.

Industrial Visit & Field Visits

for Practical Learning

Regular participation of learners

in various Cultural Competitions, Academic, Sports, and Research.