To develop skills in the field of sales and marketing and also enhance their culinary skills for better employment opportunities.
Learners will be able to understand and use selling and marketing skills while making their career in food products.
30 hours
Collaborated with Botany Department
Unpaid course
Endorsed by Commerce and Botany Department
Theory : 15 hrs
1. Introduction to selling (8 hrs)
Introduction, concept, scope, objectives, Selling VS Marketing, Sales Promotion Techniques, 7 P’s of selling, Selling skills and strategies, Challenges in selling, Ethics in selling, Personal Selling- process and theories
2. Sales Force (7 hrs)
Motivating sales force : Techniques, Sales Compensation- types and factors, Recruitment of sales Personnel- Process, Factors, Territory Management: objectives, Purpose, Marketing- Evolution, Marketing Mix, Recent trends in Marketing.
3. Practical Sessions: 15 hrs
Food Preservation( Pickles and Jam)
To develop digital skills of learners related to advertising and branding on social media platform.
Learners understand various digital marketing concepts and may choose social media marketing as their career.
15 hours
Indian Institute of Digital Education (IIDE)
₹ 5,000/-
Provided by Indian Institute of Digital Education (IIDE)
1. Social Platform Algorithms
2. Advertising on Social Media Platform
3. Data Collection and Analytics
4. Brand Case Studies
5. Digital Marketing Overview
To make the students aware about retail scenario and current trends in retailing.
Students will be acquainted with the retailing concepts and may choose retailing as a career.
1 year
University of Mumbai
₹ 3,000/-
Provided by the Department in affiliation with University of Mumbai