1. Salesmark Collaborative Course
Course Objective
To develop skills in the field of sales and marketing and also enhance their culinary skills for better employment opportunities.
Course Outcome
Learners will be able to understand and use selling and marketing skills while making their career in food products.
Number Of Hours
30 hours
Associated Agency
Collaborated with Botany Department
Fees
Unpaid course
Certificate detail
Endorsed by Commerce and Botany Department
Course Content
Theory : 15 hrs
1. Introduction to selling (8 hrs)
Introduction, concept, scope, objectives, Selling VS Marketing, Sales Promotion Techniques, 7 P’s of selling, Selling skills and strategies, Challenges in selling, Ethics in selling, Personal Selling- process and theories
2. Sales Force (7 hrs)
Motivating sales force : Techniques, Sales Compensation- types and factors, Recruitment of sales Personnel- Process, Factors, Territory Management: objectives, Purpose, Marketing- Evolution, Marketing Mix, Recent trends in Marketing.
3. Practical Sessions: 15 hrs
Food Preservation( Pickles and Jam)
2. Social Media Marketing
Course Objective
To develop digital skills of learners related to advertising and branding on social media platform.
Course Outcome
Learners understand various digital marketing concepts and may choose social media marketing as their career.
Number Of Hours
15 hours
Associated Agency
Indian Institute of Digital Education (IIDE)
Fees
₹ 5,000/-
Certificate detail
Provided by Indian Institute of Digital Education (IIDE)
Course Content
1. Social Platform Algorithms
2. Advertising on Social Media Platform
3. Data Collection and Analytics
4. Brand Case Studies
5. Digital Marketing Overview
3. Retail Marketing
Course Objective
To make the students aware about retail scenario and current trends in retailing.
Course Outcome
Students will be acquainted with the retailing concepts and may choose retailing as a career.
Duration
1 year
Associated Agency
University of Mumbai
Fees
₹ 3,000/-
Certificate detail
Provided by the Department in affiliation with University of Mumbai