Department of M.Com. (E-commerce) - Certificate Courses

1. Introduction to Digital Marketing

Objectives of the course

To Enhance Employability of Learners

Course Outcomes

The course will introduce students to various online marketing platforms and encourage them to become entrepreneur. Moreover, knowledge of digital marketing will give competitive edge to the students in the job market.

Number Of Students

25

Number of Hours

30 hours (theory and practical)

Associated Agency

N/A

Fees

Unpaid

Certificate Details

Add-on Certificate

Course Contents

    1. Introduction to digital marketing.
    2. Why digital marketing?
    3. Digital Marketing Components
    4. Facebook Introduction. Facebook Ads. Facebook Analytics
    5. Instagram Analytics
    6. Google Ad-words. Google Analytics. Google Ad-sense
    7. Basic SEO. Basic SMO. Email Marketing.