B.Com. Digital Business - Academics

Intake Capacity

60 Learners

Eligibility

A candidate for being eligible for admission to the Three-Year Degree Course leading to the Bachelor of Commerce (Digital Business) must have passed the Higher Secondary School Certificate (Std. XII) Examination conducted by the different divisional boards of the Maharashtra State Board of Secondary and Higher Secondary Education

Must have passed the Higher Secondary School Certificate (Std. XII) Examination with vocational subjects/minimum competency based vocational course conducted by the different divisional boards of the Maharashtra State Board of Secondary and Higher Secondary Education

Must have passed an Examination of another University or Body recognized as equivalent to Higher Secondary School Certificate (Std. XII) Examination Student from other University or Board of Secondary or Intermediate Education or any other Statutory examining body should refer to University Ordinance (O. 111).

Duration

The course shall be a full-time course. The duration of the course shall be six semesters spread over in 3 years.

Scheme of Evaluation

60:40 Pattern

Internal Evaluation : 40 Marks

External Evaluation : 60 Marks

The USP of the Program

To prepare students for Digital Businesses through

Curriculum delivered by Industry Experts
End to end student experience managed by a new age Learning Management System
High quality video content to support classroom learning
A dedicated Placement Officer to facilitate yearly internships and final placements
Continuous assessment through exams, assignments and live projects
Credit driven internships to make students job ready

Syllabus

To be implemented from Academic Year - 2022-2023

First Year

Course Code	Semester 1	Credits	Course Code	Semester 2	Credits
1	Elective Courses (EC)		1	Elective Courses (EC)
i	Marketing Fundamentals	3	i	Website Planning & Development	3
ii	Digital Marketing Landscape	3	ii	Google Ads	3
iii	Computer Science Fundamentals	3	iii	SEO & Blogging	3
2	Ability Enhancement Courses (AEC)		2	Ability Enhancement Courses (AEC)
iv	Digital Business Tools & Techniques	3	iv	Commercial Designing	3
3	Skill Enhancement Courses (SEC)		3	Skill Enhancement Courses (SEC)
v	Foundation Course - I (Environmental Studies)	2	v	Foundation Course - II (Human Rights)	2
4	Core Courses (CC)		4	Core Courses (CC)
vi	Principles of Management	3	vi	Human Resource Management	3
vii	Business Maths & Statistics	3	vii	Entrepreneurial Management	3
	Total Credits	20		Total Credits	20

To be implemented from Academic Year - 2023-2024

Second Year

Course code	Semester III	Credits	Course code	Semester IV	Credits
1	Elective Courses (EC)		1	Elective Courses (EC)
i	Content Strategy & Campaign Planning	3	i	Display & Video Marketing	3
ii	Social Media Management	3	ii	E-commerce Management & Marketing	3
iii	Digital Advertising	3	iii	Influencer & Email Marketing	3
2	Ability Enhancement Courses (AEC)		2	Ability Enhancement Courses (AEC)
iv	Reputation Management & Social Listening	3	iv	Creative Writing for Digital Media	3
3	Skill Enhancement Courses (SEC)		3	Skill Enhancement Courses (SEC)
v	Project I	2	v	Project II	2
4	Core Courses (CC)		4	Core Courses (CC)
vi	Financial Accounting	3	vi	Management Accounting	3
vii	Business Economics	3	vii	Brand Management	3
	Total Credits	20		Total Credits	20

To be implemented from Academic Year - 2024-2025

Third Year

Course Code	Semester V	Credits	Course Code	Sememster VI	Credits
1	Elective Courses (EC)		1	Elective Courses (EC)
i	Media Planning & Management	3	i	Design Thinking (UX & UI)	3
ii	Customer Relationship Management	3	ii	Future Marketing Trends (AI & ML)	3
iii	Web & Social Media Analytics	3	iii	Integrated Marketing Strategies	3
iv	Corporate Communication & Etiquettes	3	iv	Principles of Data Science	3
2	Core Courses (CC)		2	Core Courses (CC)
v	Project III	4	v	Capstone Project	4
vi	Taxation	4	vi	Business Ethics & Law	4
	Total Credits	20		Total Credits	20